Tech+

Tech & medical, & housewares, & automotive, & fitness, & furniture, &... the list keeps growing! We have experience in just about every product field, and what we learn from each unique experience significantly impacts how we approach and fine tune all our projects.


Developing a solid brand identity, marketing, and product strategy is essential for businesses to thrive and grow in today's competitive markets. We work closely with our clients to create a brand identity, fine-tune messaging, and develop and design products that reflect their values and resonate with their target audience. From there, we use commercial photography and video to capture the essence of the brand experience and tell its story visually compellingly.

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Intelligent industrial design (product design & engineering) can significantly impact businesses by improving the functionality, usability, and aesthetic appeal of their products. Using methods of Design Thinking and innovation strategies, a well-designed product can enhance its value proposition, making it more desirable to consumers and increasing sales. 


By investing in industrial design, businesses can differentiate themselves from competitors and establish a unique brand identity. A user-centered design approach can improve usability and user satisfaction, increasing customer loyalty and repeat business. Expert industrial design can optimize manufacturing processes, reduce production costs, and minimize waste, resulting in improved profitability. Overall, incorporating innovative industrial design practices into product development can positively impact a business's bottom line, customer satisfaction, and brand reputation.


Stay ahead of the game! We can help you create products and brands that look good and function well, turning customers into loyal brand fans. We can help you create a unique brand experience that sets you apart from your competitors, giving you a competitive edge and supporting positive growth. 

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Featured Project

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Digilock
Zoe Design Associates
Cutera
Tivo
PacBio
Tyco
Pivotal
Graphic Design Samples
Digilock

Digilock

Project Summary:  Worlds Leading Digital Lock & Locker Company

Digilock is the global leader in high-performance security solutions, which was founded in 1981 and partnered with Julian and Zoe Design Associates in 2002. The case study focuses on the core duties of Julian Peck, the Creative Director, Brand Strategist, and Senior Industrial Designer of this project.


Key challenges included identifying brand and product weaknesses, redefining brand personality, and expanding, designing, and engineering the product line. Insights into growing consumer desires for high-quality, stylish, high-tech locks, storage, and entry security for commercial and residential venues drove the brand and product directions. The company redefined, focused, and aligned the brand and essential messaging and produced an extensive series of new products.

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    • Zoe Design Associates

    Project Summary:  Industrial Design & Branding Consultancy

    Zoe Design is an award-winning product development consultancy with offices in San Francisco and Taipei. Since 1991, we have worked on various consumer, medical, and communication products for a multinational clientele. 


    We have brought over 150 new products to market for clients ranging from Fortune 100 companies to Silicon Valley start-ups. Our nimble, multidisciplinary team comprises designers with varying backgrounds, including a Stanford Product Design graduate and a professor of Industrial Design at the California College of the Arts. 


    Our creative, collaborative, & global design process brings ideas into focus and products to life. Julian Peck worked at Zoe for over a decade, served as Creative Director, and led all brand development efforts.

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    Cutera

    Project Summary:  Cosmetic Medical Device Manufacturer

    The collaboration between Cutera, Inc., Julian, and Zoe Design Associates in developing high-end medical technologies for non-invasive cosmetic treatments was established in 2002. Over the next 15 years, the focus was on developing a signature visual brand language, improving the user experience, and creating innovative product designs that stood out in a highly competitive market. 


    The award-winning solutions were based on extensive consumer research and analysis, end-user research and analysis, and user environment research and analysis. The brand experience was created to communicate a friendly and approachable spa-like treatment environment rather than a clinical one, focusing on high-tech, professional, non-threatening tools and medical devices. The products were designed to be lightweight and ergonomically sound, with excellent visibility of the treatment areas. Safety features, motion-conforming supports, specialized grip designs, and an intuitive lightweight design were added to the products to ensure a high focus on ergonomics. 


    Cutera became a global industry leader by revolutionizing the experience for consumers and practitioners with signature designs still available today.

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    • TiVo

    Project Summary:  DVR & Streaming Device Manufacturer

    TiVo is a well-known digital entertainment company that offers a range of products and services for the home entertainment market. Their products include HDRs and streaming devices. TiVo's focus on innovation and design has made them a leader in the home entertainment industry.


    To establish a strong brand identity and user experience, TiVo engaged the services of Julian Peck and Zoe Design Associates, who played a significant role in defining the company's brand experience and designing multiple lines of products, including their signature remote control that we created over two decades ago and is almost identical and still in use today.

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    • PacBio

    Project Summary:  Genomic Sequencing Device Manufacturer

    PacBio, Pacific Biosciences of California, Inc., is a leading provider of high-quality, long-read DNA sequencing platforms and related consumables. The company's innovative technology allows researchers to accurately and comprehensively analyze genetic information, enabling discoveries in genomics, microbiology, agriculture, and more. In addition to its sequencing platforms, PacBio offers a range of consumables, including SMRT cells and reagents, to support its customers' research needs. The company is committed to advancing science and driving innovation in the life sciences through its cutting-edge technology and dedicated team of experts. 


    To establish a strong brand identity and user experience, PacBio engaged the services of Julian Peck and Zoe Design Associates, who played a significant role in defining the company's brand and product experiences and designing its first line of DNA sequencing products.

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    • Tyco/Elo Touchsystems

    Project Summary:  Touch Screen, Computer, Display, & POS Manufacturer

    Elo Touchsystems is a global leader in touchscreen technology and solutions, providing touchscreen displays, monitors, computers, and components to various industries, including retail, hospitality, healthcare, gaming, and transportation. Their touchscreens are designed to be durable, reliable, and customizable, making them ideal for various commercial and POS applications.


    To establish a strong brand identity and user experience, Elo engaged the services of Julian Peck and Zoe Design Associates, who played a significant role in defining the company's brand experience and designing multiple lines of touchscreen products, including one line that was created over two decades ago and is still in use today.

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    Pivotal: BlackFly

    Project Summary:  AI & Photography Marketing Composites. Worlds First-To-Market Personal Aerial Vehicle (POV)


    Pivotal, previously Opener Aero, is a cutting-edge company revolutionizing personal air transportation with advanced VTOL aircraft. Their flagship electric BlackFly product combines innovative design with vertical lift-off capabilities. With a focus on safety, sustainability, and accessibility, Opener is gaining recognition as a key player in the industry. Through their partnership with creative agencies, they aim to communicate their vision and brand, solidifying their leadership in aviation. Peck-Studios created the following work to explore the possible use of AI & photography integration for initial product launch imagery.

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    • Graphic Design - Brand Collateral

    Projects Summary:  Design, Logos, Packaging, Business Cards, Letterhead, Websites...

    This is a collection of various graphic design and brand collateral work, ranging from the food and beverage industry to the tech industry. If more information is desired, many projects have their own case study.

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    Graphic Brand Collateral Archive

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